OUTLINE THE MAIN CRITICISM OF THE CULTURAL IMPERIALISM THESIS MADE BY Essay

OUTLINE THE MAIN CRITICISM OF THE CULTURAL IMPERIALISM THESIS MADE BY MEDIA GLOBALISATION THEORISTS. ARE THESE CRITICISM VALID - Essay Example There are two theories that explain media globalization which include media imperialism and modernization. Globalization is the process by which contemporary society and other countries are connected and interrelated by cultural experiences and trade communication. Global sale of films, media products and the internet brings together people in the developing countries and western countries in direct contact2. Cultural imperialism concept is used to refer to the cultural influence of a developed country on the developing nations. Cultural globalization is the emergence of beliefs and values that are shared by the entire world. The critics of the cultural imperialism believed that cultural imperialists do not have empirical explanation and practical evidence. Cultural imperialism involves spreading modernity whereby it leads to cultural loss but not cultural expansion. There has not been any group of conspirators who spread any specific culture. However, global economic and technological advancement decreased the value and importance of national culture3. It would be baseless to attribute global development to any one culture. The idea of cultural imperialism or voluntary cultural conquest is not relevant. Instead, all the countries in the world irrespective of their location are subject to worldwide cultural change. Cultural imperialism is not valid because what the people watch in the mass media can be advantageous to them. Certain programs aired by the western media have a positive influence on the third world countries depending on whether to use them or not for instance, some countries staged a revolution after watching certain programs aired by the western television. That does not mean the audience were compelled to doing so but because they found it necessary because they had the belief that it was the best way. Western cultural imperialism is considered irrelevant because some third