All Saints – Retail Environment

My Favourite Retail Environment All Saints Before you enter the shop, All Saints acquit set their tone. Headless mannequins hang on chains, enclosed by dark grey walls the window appearance at the front of the shop is bleak yet the simple nature portrays the beauty of the garments. The surrounding windows be tinted, therefore you can see out but not in this gives the shop an exclusive ascertaining, impart to the individual style of the clothes and the high price tags.The building is the main feature of All Saints which sets it aside from other high street shops its a converted bank, however its been renovated to look and feel like a church, this view is gained from entry as you step through the spacious wooden doors. The ceilings be high, the arches, pillars and cornices ar incredible, the tiled floor is amazing, and the centre of the store has a beautiful round ceiling wall painting with a balcony surrounding and a trio of gold, goblet type ornaments.The shop is very gothi c in style and having every wall painted a dark grey colour contributes the styling of the clothes and the wittiness the shop puts you in its like a fantasy world where the Victorian era meets moderne Soho or downtown New York. Lighting in the store consists of spotlights on the ceiling pointing down at for each one fixture or display of clothing this provides great contrast to the blandness of the colours and excessively highlights the garments beauty.The spotlights also contribute to the exclusive, almost celebrity feeling as they transform the store into a loving of set, depicting a story, as would be done in a movie. There is a suspension cruciform, created from very bright, stark naked bulbs. This creates a very artistic and creative view and a shiver n roll feel within the store, allowing the consumer to really understand the innovative and conceptual brand they are purchasing from.The theme of crosses is continued throughout the store and also features on the giant iro n lead outside the store. The fixtures on the wall are created to be in the shape of a cross and the ends of each arm have a small cross logo. The fixtures are like scaffolding and the display cabinets are giant old wooden tables or big heavy draws and cupboards with huge locks and chains. The displays are incredible with huge butcher style hooks, warehouse style chains and metal, old head neck dummies ripping at the seams and skull candles.The store has depressive modern music playing in a relaxed manner, contributing to the contemporary feel and devising the shopping experience more pleasant. There is no perfumed smell to the store yet it has a kind of musk which smells like old vs new. All Saints staff is incredibly attentive and great at marketing in a non-pushy manner. Overall the store is very open plan the distressed feel and bewitch meets grunge cool is inspiring and that is what makes All Saints my favourite retail environment.