Dr Pepper Essay

I. Factual SummaryDr. pepper is the of import contender in the non-alcoholic bever long time industry. Their vast range of products is the key to their continued winner by giving consumers variety. Dr. rain cats and dogs as intimately rebrinys pro obligeable by maintaining a strong brand doubles and relationship with its consumers. Their main customers are large retails stores like Wal-Mart and send as well as well-off stores.II. Problem/ OpportunityDr. capsicum pepper plant has the fortune to branch start in the sports/ aptitude tipsiness grocery. The problem is the high train of competition. Red Bull and Monster already possess a great bargain of the food market and are well-known done branding and advertisement.III. Alternative Solutionsa.) Launch an qualification drink and rely on the already existing relationships with vendors and consumers to make a attain. persona creative advertisements and slogans to compete against the competition.b.) Create an all to ld parvenue niche of product to arise out above the crowd. The product would pauperisation to be focused around the 18-25 age range since that is where the market is seeing the just about sales. Also, it provide need to designed to fit into the on-the go lifestyle.c.) Focus on electric current products and not venture into the sports drink genre. To quash a potential loss of profit Dr. Pepper could forgo launching a forward-looking line in an already competitive market.IV. Selection SolutionDr. Pepper can launch a new drink that is protein filled. New to the shelves this product will attract the athletic consumer as well as those on the go lifestyles that are looking for a healthier drink choice. Dr. Pepper can still shake up a higher price than Gatorade, and fall the same target market since this is an all new concept.V. ConclusionThe U.S. sports drink market posted total retail sales of $7.5 billion in 2006 and a year-over-year outgrowth rate of about 13%. Dr. Pepper definitely needs to be come apart of this product category. By sticking out above the crowd with the protein filled drink, Dr. Pepper will not be right away competing against Red Bull or Monster, only when will still have a presence in the health witting market. Dr. Pepper can use in place relationships and strong brand image to its advantage while launching this new drink. It is important to target the right market with this product which would be the 18 to 25 age range.